History...

The exhibition organiser, Health and Beauty Trade Fairs GmbH, is a subsidiary of Health and Beauty Holding (Europe) GmbH.

Founded in 1986 the name WK International became synonymous with outstanding trade fairs and events.

In 2002 WK International merged with the parent company Health and Beauty Trade Fairs GmbH, and now is able to offer, within the umbrella of the Health and Beauty Group, incomparable synergies with the group's trade media, congresses and exhibitions - and all this on an international scale.

What is Health and Beauty Trade Fairs?

Health and Beauty Trade Fairs is not only the organiser of BEAUTY FORUM MÜNCHEN - Germany's biggest autumn cosmetics trade fair - but also a source of creative new ideas and a developer of successful exhibition concepts, which are also licensed to our partners, and which are presented in various European countries.

The guiding principle behind the activities of Health and Beauty Trade Fairs is to meet the wishes, objectives and aspirations of the exhibitors and the exhibition visitors. To enable us to ensure the long-term business success of our partners we make full use of our extensive know-how and experience in the beauty business, including our expertise in opening up new markets. And that means extending our presence into every country that represents a logical and effective potential market for our clients, even beyond the boundaries of Europe - because the BEAUTY FORUM exhibitions are setting the trend for the global cosmetics market.

What does Health and Beauty Trade Fairs do?

Cosmetics trade fairs are, today, an indispensable element in the support available to professional beauticians. More than ever, it is important to be able to follow the rapidly evolving trends and developments in the cosmetics market.

With this in mind we, Health and Beauty Trade Fairs, act as a fair and unbiased facilitator, bringing together supply and demand and providing our partners with the highest quality events, backed up by the security and competence of a brand with a global reputation. Our concepts and the facilities we provide are tailored precisely to the needs of the exhibitors. Top quality service and continuous investment in exhibition techniques ensure that visitors to our events are able to devote their full attention to the exhibits and that the exhibitors can concentrate on their customers. 

Exhibitions operated by Health and Beauty Trade Fairs are some of the most important opportunities for actually taking customer orders, and are a magnet for trade visitors and exhibitors from home and abroad.

 A logical and planned grouping of the different facets of the business at each event, combined with complete coverage of all aspects of the industry, is the basis of the exhibitions organised by Health and Beauty Trade Fairs.