The concept
In addition to presenting visitors with a range of products covering the whole of the cosmetics and beauty business, professional advancement and training for beauticians takes a very high priority at all of our events. Hence a standard feature at all of the BEAUTY exhibitions is an extensive programme of supporting events with topics of particular current interest presented by highly qualified professionals and manufacturers.
Under the umbrella of the BEAUTY FORUM and WK International brands Health and Beauty Trade Fairs organises, together with its subsidiaries and partners in Europe, some of the leading exhibitions and congresses based on a unique and unified concept.
The International Forum of Cosmetics (IFC) is a firm component of the BEAUTY FORUM Trade fairs and offers to the beauty professionals comprehensive possibilities for information and further training in the form of presentations, seminars, workshops and panel discussions.
The national and international Make-up and Nail Design Championships are highlights of the IFC and round off the programme of expert and professional supporting events. The national championships, held in the countries where our partners operate, are also run in accordance with the unified rules and so ensure a meaningful and high quality competition.
The role of the international wellness congress spa concept is to examine, present and develop new trends in the field of wellness. The objective is not only to increase the visitor potential to the BEAUTY FORUM exhibitions, being run in parallel, but also to give each venue a chance to position and present itself in this future-oriented market.
The International Business Forum (IBF) gives interested companies the chance to establish new B2B contacts in each of our partner countries. This is an opportunity that should be of interest to all those in the beauty business who are interested in expanding their export and/or import business in Europe.
And what could be more effective than a combination of exhibition and trade magazine? Health and Beauty Business Media GmbH and Health and Beauty Trade Fairs, both companies within the Health and Beauty Group, have recognised the need for this synergy and have combined their expertise. The monthly magazine BEAUTY FORUM, published by Health and Beauty Business Media is, for example, the official organ of the BEAUTY FORUM MÜNCHEN. Furthermore there are editions of BEAUTY FORUM published in a number of European countries, as well as trade magazines aimed at other specific target audiences. These include TanBiz and NailPro. This synergy brings to the exhibition visitors and readers of the magazines, as well as to the exhibitors as advertisers, the benefits of one strong contact point covering the whole cosmetics market. This in turn means effective communication with the target audience thanks to total market coverage, properly targeted planning of international advertising, in-depth market information and the availability of professional assistance to help with entering a new market.
Full service and professionalism from one source - this is the guiding theme that runs through all of the proven Health and Beauty concepts.
